How Many Types Of Keywords in SEO Commercial Content?

Not all keywords are alike; How many types of keywords in SEO vary according to many factors due to their extension, the type of search they represent or the users they manage to take to your site.

Knowing this distinction is crucial if you are dedicated to SEO since the keyword choice will affect, for better or worse, the results of your positioning strategy.

And it is not the same to position for a generic keyword than for a specific one, or to do it for one that people who are looking for information write to those who type those who want to buy something on the internet.

As always, nuances matter. Today I will talk about the types of keywords that exist and which could be the best for your website, depending on their characteristics.

3 Types Of SEO Keywords By Their Extension

One of the most common ways to classify keyword types is by length.

Every keyword can be made up of one or more terms. Depending on the number of words in groups, it can be a short tail, middle tail or long tail.

Let's look at this in more detail and with examples.

Short Tail

Short tail keywords (also known as head keywords) comprise a single term. As expected, they are the most generic since a single word is not enough to define a search intention clearly.

They are the type of keywords that channel the most traffic, and therefore they are also the most competitive.

Just imagine how many people will search for the word "cats" per month. The obvious answer is that many do, and although this may seem reasonable at first glance, it is not always profitable.

Traffic can be one of the goals of SEO, but not just any type of traffic, only traffic that converts.

Examples of short-tail keywords

• cats

• shoe

• car

Tip: Any generic keyword with only one term is a short tail.

Middle Tail

Middle tails are two- or three-term keywords, are a bit more precise with the search intent they represent and have more minor but still considerable competition.

They move much less traffic than short tails, but being a little more specific, they are convenient to get conversions and make your project profitable on the web.

Examples of middle tail keywords

• big cats

• cheap shoes

• adidas originals shoes

Tip: Any keyword with 2-3 terms is a middle tail keyword.

Long Tail

Long-tail keywords are those types of keywords that have 4 terms or more, are ultra-specific, and have the lowest competition. They channel very little traffic, it is difficult to find one that reaches 100 monthly searches, but their conversion rates are very high.

This makes a lot of sense. A person who takes the time to search for "cheap Adidas amazon-shoes" on Google is undoubtedly more ready to buy than someone who searches for the word "shoes".

That is why long tails are preferred in the world of SEO because they are the only ones you have a real chance of positioning (large sites almost always monopolize the others) and convert very well.

Examples of long-tail keywords

• cheap houses in Spain facing the sea

• the most affordable homes in Spain on the beach

• satellite internet services in Barcelona

Tip: any keyword that has more than 4 terms and is very specific is a long tail.

Types Of Keywords By Their Search Intent

But the extension is only one of the ways to separate the Keyword golden ratio from each other. Another widespread way is to do it by the search intention they represent, which is convenient to know if they fit your site or not.

One of the keys to being successful on Google is resolving the search intent of your users.

There is no point in attacking keywords with search intentions that you cannot respond to. It will be a waste of time for those who visit your website and a signal to Google that your content does not work well.

This is why it is so helpful to distinguish the types of keywords that users who use them expect to find.

Let's look at the 4 main types.

Navigational keywords

These are the keywords entered by users who want to visit a specific site. In this case, the user does not seek information keywords, buy anything, or visit a particular website.

Navigational keyword examples

• Facebook

• Twitter

• Quora

Informational keywords

They are the keywords entered by users looking for information on a particular topic, they can represent generic or exact queries, but the clear objective is information.

Informational keyword examples

• hairless cats name

• cat mythology

• beliefs about money

Commercial keywords

These are the keywords that users interested in knowing a little more about a product or service type. The user intends to inform himself before making an online purchase.

These keywords are usually presented as product comparisons, lists, reviews, etc.

Examples of business keywords

• the best hosting for wordpress

• rank math vs Yoast

• best phone 2022

Transactional keywords

These are the keywords that users enter who are ready to convert, not just buy, from signing up for a newsletter, downloading a template or PDF, or buying a product or service.

Transactional keywords are the most profitable because those who use them are determined to take a particular action, a conversion.

If you position yourself for one of these keywords, you do not need to convince your user of anything. Offer them the product or service they are looking for and watch the magic happen.

Examples of transactional keywords

• buy plugin sensei

• Lenovo laptop prices in Ecuador

• Buy Elementor Pro

Types of keywords according to their seasonality

Regardless of length or search intent, keywords can be separated depending on whether they are seasonal or not. That is, if its popularity and number of searches fluctuate more or less over time or if it remains stable.

Seasonal keywords

Seasonal keywords are those that fluctuate significantly over time. They present unique opportunities to rank and drive a lot of traffic for a particular period, but they don't consistently maintain their popularity.

These keywords are related to holidays or events or to particular and unique events that arouse people's interest.

Here you can see how seasonal the keyword "Black Friday" is, which has traffic peaks in November, the date on which the opening of Christmas shopping (and its offers) is usually celebrated.

To work with these types of keywords, you have to consider the moment in which they will be addressed, and when they have their traffic peaks, this will allow us to go ahead and take advantage of the momentum at the right moment.

Seasonal keyword examples

• Black Friday deals

• avengers endgame

• Black Friday

Non-seasonal keywords

These types of keywords are those that maintain regular traffic and popularity without marked fluctuations.

The keyword "seo", for example, has not undergone abrupt changes, nor has it for a long time.

Examples of non-seasonal keywords

• digital marketing

• search engine optimization

• Google

Why is it important to distinguish the types of keywords you will use?

Distinguishing the keywords you use in your SEO positioning strategy is essential to getting the results you are looking for.

It is the same as choosing a road on the highway. The direction and direction you choose will define your destination.

If you differentiate the how many keywords for seo and know what each one offers you, you will learn how to choose the right ones for your positioning strategy.

Because it is not only about going for the long tails because they are less competitive; or preferring transactional ones because they convert better; It is about choosing the keywords that fit perfectly to your website.

For example, informational keywords are the best fit if you have a site where you share trivia. After all, they attract users looking for data, precisely what you will offer them.

However, transactional and commercial content will be the best option if you are selling online.

In short, do not attack keywords that attract users who are not looking for what you offer.

You cannot channel thousands of visits per month if none of them converts or stay more than 30 seconds on your website.

How to get keywords to use on your site?

There are many ways to get keywords for your site. You can use Google's autocomplete, its "Related Searches" section, or its "Related Questions" section.

If you have the funding, you can aim for tools like:

• ubersuggest

• semrush

• Ahrefs

• dinorank

• Sistrix

On the other hand, for an accessible route, you can opt for SEO extensions for Chrome like:

• keyword surfer

• WhatsMySerp

• ubersuggest

Once you have your keywords, you will want to distinguish them to know if they work for you or not.

Doing it is easier than it seems, and you do not have to spend anything on it.

To determine if a keyword is seasonal or not, go to Google Trends and type in the keyword you want to analyze.

If your traffic and popularity fluctuate wildly, always peaking on specific dates, the keyword is most likely seasonal.

To distinguish if your keyword is a long tail, short tail or middle tail, you just need to look at it and count the number of terms it has.

1 term= short tail

2 or 3 terms= middle tail

4 terms or more and super specific = long tail

And finally, if you are interested in analyzing the search intent of a keyword, you can always look at the SERPs and the type of content it ranks for. Usually, it will tell you if a keyword is informational, navigational, commercial or transactional.

You should also look at the type of terms the keyword contains, which also reflects a specific search intention.

Using keywords in your SEO positioning strategy

Here we enter the more practical ground and get down to work.

Once you have your generic keywords, whatever they are, you must work on them on your website to start ranking for them. Follow these steps:

Use your main keyword in the H1.

Optimize your title tag and the meta tag, and include your keyword in your title tag.

Add it in other headings.

Use it in your URL.

Attack semantically related terms.

Resolve search intent.

Summarizing:

Know your website better than anyone, its value, its products or services, set goals, choose the keywords that will help you achieve them and include them in key places on your site.

You should also know how to identify your competition's keywords to take advantage of them in your strategy.

Then, develop your content plan, consistently create as much SEO content as possible, and start ranking in earnest.

How Can I Make Money Online Right Now?

Whether it is to generate extra income, the need to work from home or the desire to start a new project, if you were wondering how to earn money online, you are in the right place.

The web opens up many possibilities for professional development. Today we bring you 12 options to help you answer one of the questions that brought you to this post: what can I do to making money online?

Let's Go Straight To The Point!

1. Create an online store

This alternative to earning money online has been increasingly superficial, especially since the emergence of e-commerce platforms.

With these tools, you can create a personalized online store in minutes and start selling products or services.

For the construction of your e-commerce, the first step is to find a market niche that has a high demand. Doing this demand analysis takes time and effort, but planning is crucial to launching a project successfully.

When you define the market to which you will dedicate yourself, in addition to knowing its consumers in-depth, you must study the competition. What other brands offer the same? What aspects of your services stand out, and what are your tone and voice like? What audience are they targeting?

Businesses and ventures that sell the same products will give you clues on how to direct yourself and what strategies can be used to penetrate the niche.

This brings us to the idea of ​​offering a differential. What do we mean? For your brand to have a characteristic that makes it unique, an original aspect. It can be anything from a new product to excellent customer service.

Thinking about the differential of your brand leads us to the concept of competitive advantage. The products or services you offer to online money making have to be the best option or put into play one more attribute about the competition.

To carry out these tasks, a strategic plan is necessary. Organize the objectives according to a short, medium and long-term vision to understand which aspects and lessons to prioritize.

The benefits of creating your virtual store with Tiendanube

Faced with the dilemma of how to generate money from home, you see that this is a perfect option. If you want to start your digital business today, we share the advantages of using Tiendanube to sell products or services online, which are many! Between them:

• It is easy to configure, understand and manage.

• You can do a free trial for 30 days.

• It offers multiple templates for you to design your custom store.

• It has integrations with shipping and payment companies.

• It has an application store with tools to boost your business.

• It has a network of specialists to provide support.

If you are curious to learn more about the platform that has earned the trust of almost 100,000 brands in Latin America, we will tell you how to create your Tiendanube step by step:

And there are still more! If you are already selling online but with a service that does not meet your expectations, we offer you the possibility of switching to Tiendanube. In this article, we tell you how to migrate your online store.

2. Register in a marketplace

As with virtual stores, marketplaces are an online sales channel to market products. The difference is that, unlike e-commerce, this space brings together vendors (as if it were a virtual fair).

This alternative is very suitable for those looking to earn money online without investing, especially in the digital infrastructure that having your virtual store means.

The main advantage of using marketplaces is that they have many visits. Your products will be exposed to a solid audience without the need for a significant investment of time (and money) for their dissemination.

The best-known marketplaces in Argentina are:

Free market

OLX

Dafiti

Know more: These platforms function as mediators between brands and consumers. A marketplace can give you visibility and help you penetrate a market. But, if you want to differentiate yourself from the competition and deepen the recognition of your brand, creating your online store will give you a greater return.

3. Sell on social networks

Indeed you have social networks that you use personally to upload photos or videos and stay in touch with friends. However, these platforms can become a great ally when we consider how to make money online for free.

In this blog, we have a lot of information to help you:

sell on Instagram,

activate the store on Facebook or

earn money with TikTok

The idea is to take benefit of these networks' reach to scale your sales.

A significant advantage of selling through social networks is to attract more traffic to your company's website. For example, if the photos of your products are unique, users will want to enter your online store to see the complete catalogue.

Social networks are also a powerful tool to activate customer retention strategies. A typical case is post-sale, where it is possible to maintain contact through the platform and generate new business opportunities.

A key aspect of selling on social networks is that they have their ad creation tools or advertising guidelines. This will help you improve the reach of your posts.

4. Have a YouTube channel

YouTube is one of the largest video-sharing platforms on the Internet. The advantage of creating an account on this social network and having a vlog is the possibility of producing and disseminating complementary materials for your products.

I discovered all the potential that this platform has:

Do we see some examples to increase the visibility of your business with videos?

🎁 Product Presentation

🎯 Content related to your target audience

💬 Consumer Testimonials

🥇 Interviews with experts

5. Invest in affiliate marketing

In our tour of the best ways to make money online fast, we come to the fifth idea.

You can work with affiliate marketing if you have a good fan base on social networks.

It is a commercial strategy that allows you to become the representative or ambassador of a brand by promoting and selling your company's products in exchange for commissions agreed between both parties.

For example, at Tiendanube, we have the Associates program where you can register, be part of the digital ecosystem by designing stores, and access membership benefits.

We recommend working with products and market niches you know to implement affiliate marketing. If your role is to communicate the characteristics of a particular product or service to the public, it should be related to topics where you have authority.

To give a case, a famous illustrator with excellent reception on social networks can be an influencer (that is, an opinion leader) and promote artistic painting materials. On the other hand, if he makes recommendations about technology products, his level of influence is likely to be lower.

6. Market digital products

Among the changes and professional possibilities brought by the Internet is the popularization of digital products, such as e-books, webinars or podcasts. But, how to make money online with google from home with these types of articles?

Suppose you want to provide training, for example, a webinar on how to do crafts. That is, you are a specialist in a specific area or have a skill. You can transform that knowledge into an "info product" and sell it.

This can range from knowing how to sew, editing videos, offering advice or consulting. There are many options!

And do not think that you need to master great digital tools to dedicate yourself to this. The platforms available today make it possible to produce Content in various formats.

What will define the popularity of your digital products will be your ability to help the public that consumes them and provide what they were looking for in your Content.

7. Sell advertising space on your website

If you have a blog, a website or an online store with good traffic and conversion rate, another option to make money online from home is to sell advertising space on your page.

This strategy can take the form of a link at the bottom of the site, side banners or pop-ups.

To get it up and to run, you must integrate an ad network on your website. The best-known tools for this are Google Adsense, Ezoic and Media.net.

8. Sell online courses

Along the same lines as digital products, you can create an online course and offer it on one of the e-learning platforms or even on your website.

For example, if you are a finance expert, you can offer a course on trading or any other subject with extensive experience.

The first step is to choose which audience you want to reach with your material: the more general it is, the greater the competition.

Therefore, we recommend you focus on a market niche and consider the problems you are looking to solve with your material and what level of specialization your following students require.

10 Tips For Starting As a Successful Freelancer On Fiverr

Fiverr has become one of the most effective tools to earn money doing what you love from your own home. That doesn't sound wrong. This platform specializes in successful freelancers who want to boost their careers and get national and international clients.

If you are an editor, graphic designer, Digital Marketing, programmer, etc, And you are thinking of taking the step, Fiverr will become one of those pages with direct access to your browser. We teach you how to do it quickly and in 10 simple steps!

Create Your Profile

Access here and complete the registration (It's free).

Once you have confirmed your email, you can start thinking about how you will "sell" yourself to your potential customers.

You must plan carefully how you are going to write your profile.

The more detailed and complete, the more confidence and security you will give your clients.

It is not the same as saying:

"I have been a graphic designer for three years."

That

"Design runs through my veins, and I have been able to complete dozens of successful projects thanks to my passion for more than three years."

Sounds better right?

Add your profile picture, skills, languages ​​and social networks (Professionals)

Find your ideal offer.

Browse between the different offers it offers. How?

Access directly to the category in which you are interested or the subcategory that most attracts you.

If you know approximately how much the competition charges for the same service, you will be able to understand what and what budget you can ask for.

If you have just entered the platform, you may have to adjust the price quite a bit, at least until you earn your reputation in that network.

Create your Gigs

Gigs are the service you create for and public.

If, for example, you are a writer, you can generate a Gig in which you offer yourself as a digital content writer.

If you just entered the platform, you will only be able to produce 3 Gigs.

And one of the advantages that exist is that you don't just have to create the same three Gigs from a category.

That is, you can generate two designs and one writing. (If this is the case).

Personalize them

Once you have defined the characteristics, prices or photos, publish them.

This way, your profile will appear to potential clients interested in hiring a Successful FreeLancer with your skills.

Use the app

One of the significant advantages of Fiverr is being able to download the mobile application and start connecting with customers from anywhere.

You will be able to reply to messages from the beach. Without having to worry about going home, turning on your computer and seeing if there are any new messages.

(A time when the competition can get ahead.)

PS: Don't forget to turn on notifications.

Promote yourself

It is expected that if you are new, weeks pass before you are hired.

Patience.

To speed up the process, you can access the offers that customers have published in the request panel.

Now you have to show that client why you should be the chosen candidate.

Take care of your image.

If you want to start earning money (which can be a lot) from Fiverr, you cannot afford to leave a message unanswered, not complete a job or leave a blank profile.

If they issue a terrible review on your profile, it will be difficult for someone to trust you again.

So as the saying goes: Prevention is better than cure.

share

One advantage of Fiverr is that you can share your Gigs or offers on critical social networks. This way, you can make a niche in the sector and reach more people.

You have to copy and paste the link into the networks when someone clicks on that link, who will direct them to your profile.

One more reason to have a good profile; )

Don't stop training

Buy Google Review is relevant that any course, certification or even workshop you take is shown on your profile.

In this way, the client will see that you are someone active in the sector, that you are passionate about Successful Freelancer and that you will offer them a good service.

In addition, Fiverr has a course platform that can be more than interesting.

Follow the rules

You must follow the rules the platform sets if you do not want to be penalized.

This includes not sharing external data and being friendly to customers. Things that are logical and basic.

If Fiverr detects that you do not take care of your profile, do not answer the messages received or do not complete jobs, you will go down in level, and it will be more difficult for someone to hire you again.

Earning money with Fiverr can be a challenge, at least at first. But once you get immersed in its way of operating and offering your services, it will be much easier for you to start becoming independent and become what you have always wanted.