For this reason, in this article we will teach you in a simple and easy way how to appear in Google and stand out from your competition.
It is very important to note that to reach the top of Google you need to take into account many details and, at the same time, understand that there are both organic and paid ways to do it.
SEM or Search Engine Marketing are those techniques and actions designed to get ahead in Google by investing money in ads.
However, those are strategies aimed at organizations and individuals with significant capital available.
Although these investments can be very profitable, for example, when promoting a Landing Page with keywords with high purchase potential, the truth is that you can also opt for organic strategies and good SEO practices that guarantee good results and, At the same time, I save.
What is SEO?
Search Engine Optimization encompasses those strategies, techniques and actions that organizations can put into practice to position articles, materials, e-commerce and other websites in Google organically.
To apply SEO correctly, it takes a lot of planning — and also a lot of experimentation — to start seeing results. What is the same: SEO is a medium and long-term strategy.
In a simple and general way, we can say that SEO optimizes sites and blogs to "influence" search engines, including Google, and encourage them to interpret that their web pages are the most relevant to the public.
But here it should be clarified that lies and lies no longer work to appear on the first page of Google!
In the early days of the internet, you didn't need really valuable content to do that, but after the Panda update, the search engine's algorithm started penalizing websites that used malicious artifice to get to the top.
Ultimately, SEO consists of a methodology for websites and blogs to produce quality materials for users and optimize them for search engines.
So, with this already clear, the question you should be asking yourself is: how to achieve this optimization and appear in Google? That is, what specific actions can be followed to promote positioning?
How to appear on Google? 7 practical actions to achieve it
That Google finds you or indexes you is extremely simple, you just have to go to a website, add your address and that's it. Thus you will exist for this great seeker in a matter of a short time.
But, to reach the top in Google many more factors are needed. Next, we will give you some practical advice so that you can review or prepare your sites and articles according to the "guidelines" that Google has to take into account the web pages in its results.
1. Take the technical performance of your site to the highest level
When talking about technical performance, reference is made to factors not related to content, that is, those elements that provide a better user experience and that Google considers when positioning, which are part of the WPO, among them are:
page speed
In theory, in order to reach the top of Google, a website must be fast when loading on any device.
Nobody likes waiting! And Google doesn't like this to happen either. So for that, there are free tools that study your site and say how fast it is so you can take action on it.
Some of them are:
- Rock Stage Speed Analyzer;
- PageSpeed Insights from Google;
- GTMetrix;
- pingdom;
- among other.
Mobile friendly site
More and more users are using their mobile devices to search and, in order for you to appear on Google, your site must, yes or yes, be responsive.
Responsive means that your website loads and displays all the content it has regardless of the device or screen size used by the user, and that at the same time it does so with consistent and functional formats and designs.
For your site to have visibility, it needs to adapt to the preferences of today's people.
Security of your website
Your site must load using "https" for Google to consider it secure. Security is a sensitive issue for Google whether or not you process payments or ask for personal information.
For example, Chrome, Google's browser, is classifying as "not secure" all pages that do not load using the SSL certificate. That is, when your website does not have this certificate, the URL appears as "http", which Google interprets as a sign of insecurity.
URL structure
The URLs are the addresses that your pages have and that, for some time, are also taken into account to be positioned in search engines.
Look at it this way: if your blog site, for example, is “https://mysite.com/index.php%id=4437549”, Google will not even know that this is the address of your blog.
On the other hand, if you create structures such as: “https://mysite.com/blog”, search engines will detect what content they will find within this site and, thus, will be able to show it to users.
All this is possible when a company understands the importance of building a website, especially when trying to incorporate a blog. In this sense, it is crucial for an organization to think about and study hosting services. The hosting you choose must have guaranteed speed and, of course, performance that allows the information of the web to be displayed to the user and prevent them from abandoning the navigation.
Another aspect is security, and you must make sure you have a hosting service that has protection against attacks, SSL certificates and firewalls that protect all the information contained on your site.
All this favors SEO strategies and will allow your site to reach the top of Google.
2. Dominate long-tail keywords
If you use SEMRush or Ubersuggest to plan your content, you will surely have researched keywords with really attractive search volumes, but this does not always mean that you will be able to get a better slice. Long-tail keywords are those that are made up of two or more words and tend to have less competition.
For example, “shoes” is a keyword with a lot of volume and almost impossible to gain positions; On the other hand, “appropriate running shoes” is a much more specific keyword and you will be able to create more specialized content to obtain more organic traffic.
This does not mean that you cannot compete for the most searched keywords in your market, but rather that you should start with those that are more specific, because they express more clearly what the user wants to find.
Another point is that you attract more traffic to your website if you are in the 1st position of Google for a keyword that 400 users search for each month than reaching the 7th position for a term that has more than 15 thousand monthly searches. That's because the first 3 results take 75% of all clicks from the results pages, according to Moz studies.
3. Write a lot of content, but of quality
Surely you have heard the phrase “quality is better than quantity”, but isn't it possible to do both?
One of the best tips we can give you is that, if you want to reach the top of Google, rely on a Content Marketing strategy to create materials that really help your audience solve their problems, which will make you their choice. N°1 purchase eventually.
To do this, you must develop articles and written or multimedia materials that meet the needs of your audience and that, at the same time, have the best SEO practices to be taken into account, for example:
User Intent
This is about using keywords and creating content according to what your user wants to find. For this reason, the optimizations that you make in your materials must focus on the search intention so that they match the results on Google.
The best way to understand user intent is to analyze the results that appear on the first page when doing a search! This way you will see what information the competitors are providing to the user so that you can produce better content than theirs, which fully answers the doubt they have.
Other points that you can analyze on the Google results page are:
- the "people also ask" section;
- related searches, which appear at the bottom;
- titles and meta descriptions of the contents that appear;
- and the terms that appear above in the "Images" section.
content size
Substantial, complete, and detailed content tends to answer more questions than others, so it can be considered over others when ranking.
internal links
Linking to the internal pages of your blog has the function of guiding the user's navigation and indicating to search engines other material on your website that may be interesting.
Google uses so-called robots to index the pages and understand what makes them valuable, so that they can understand and rank them, one of the most important aspects of technical SEO.
Through internal links you can build networks of links that direct users to your sites, which strengthens your authority.
This is important to do, both in your blog posts and sitemaps. Sitemaps are those "guides" that give search engines the necessary information to facilitate indexing.
4. Use meta tags
So that Google can find you among thousands and even millions of pages that have something to do with yours, you must send a kind of signals in the form of meta tags, so that the SERPs not only find you, but also understand the value you provide.
In the end, what the Google algorithm does is interpret the tags by the HTML code that composes them, and that you can configure in your CMS (content manager).
Meta tags are those words in blue that you can find in the results, and if you want to find out how to appear in Google, you should pay special attention to them. Also the meta description fits into that category. This is a short but concise description of what the user — and Google — will find inside. Using them correctly will ensure that you get the attention of search engines in the best possible way.
5. Create a Google My Business page
Google My Business is a channel for entrepreneurs to promote their business for free in the organic results of their SERP.
It is a very simple but effective way to do local SEO, that is, to take advantage of the business opportunities that are in your geographical region and become an authority within your locality.
This can provide multiple benefits for your business, such as:
More interactions with your audience
This platform allows you to add comments about your business, which is a stimulation to social interactions within your site.
Likewise, your clients can give evaluation notes about your product, your services, the attention, among others, so that you can understand what they think about you.
Being found by those who need you
People who are ready to buy, perform very specific searches within Google, such as: "arepas in Cali".
This is an opportunity to approach potential buyers in your area through registration on the platform, since you will appear in the results without investing any money.
Improve the reach of your company
Appearing in the first positions and on Google Maps is one of the best steps you can take towards digitizing your business.
In addition, attracting consumers at a local and regional level can bring you closer to those consumers who are not aware of your business and who are looking for exactly what you offer.
6. Receive mentions and backlinks
Within the digital universe there are backlinks, which are links that direct a reader to another site that has relevant information.
They are important because they show search engines that a site is relevant to a specific topic, as other websites point to it. That is why there are so many Link Building strategies, specific to get those backlinks and have a positive impact on the web.
The best way to reach them is through quality content (link bait), while you can seek to associate with other authority sites on a topic, for example, through Guest Posts, with those companies that are not your competition. directly, but they are in the same industry.
Here at Rock Content, for example, we can produce Guest Posts with blogs from Email Marketing companies. We are both in the world of Digital Marketing Strategy, but we do not sell the same services and products, so the links can benefit both websites.
Another way to do it is through mentions, which are those appointments of your brand in other posts.
It is possible that there are already mentions of your website or your business on the Internet and you do not know about it. To take advantage of its benefits, claim these unlinked mentions using search tools such as Google Alerts.
7. Advertise on strategic pages
Our intention with this post is to show you recommendations to position yourself organically and reach the top in Google, but this does not mean that you cannot invest a little money to achieve it.
Advertising on pages that have a considerable volume of users that fit the description of your ideal client or Buyer Persona is a great way to attract traffic to your website.
But the best way to strategically use ads on Google is to promote landing pages and valuable materials that generate quality leads. To do this, it is necessary to segment the advertising campaigns that you are going to create very well.
Remember that one of the ways to appear on Google is by obtaining authority and traffic.
If you manage to generate many clicks to your site, search engines will take this as an indicator that you answer a question clearly or that your website has valuable content on some search intent.
You have 7 recommendations that you can apply now!
With these tips on how to appear on Google, you already have enough information to optimize your site or blog and enjoy all the advantages that this entails.
Getting ahead in Google is a job that requires patience, perseverance and strategic thinking. It is normal that at the beginning not everything goes perfectly, but do not lose heart! Analyze and measure constantly so that you do not stop improving.
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